In 2008, writer Andrew Kessler hung out with scientists at NASA's mission control as they looked for water on the planet Mars. Three years later, he published a book about his experiences, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission. To promote sales, he opened a new bookstore that was filled with copies of just one book: his own. I suggest that you come up with a comparable plan to promote your own product, service, brand, or personality. The time is right to summon extra chutzpah as you expand your scope.

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SACRED ADVERTISEMENT. The oracle below is excerpted from my book PRONOIA Is the Antidote for Paranoia: How the Whole World Is Conspiring to Shower You with Blessings.
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Thank your mother for the pain she endured while birthing you. For three minutes on the first Friday of every month, close your eyes and imagine yourself riding a wild horse through a cemetery. Fantasize that your so-called "dark side" is sweet and creamy.