Although you'll never find an advertisement for Toyota or Coca Cola or Apple within my horoscope column, you will find hype for spiritual commodities like creativity, love, and freedom. Like everyone else, I'm a huckster. My flackery may be more ethical and uplifting than others', but the fact is that I still try to persuade you to "buy" my ideas. The moral of the story: Everyone, even the Dalai Lama and Desmond Tutu, is selling something. I hope that what I'm saying here purges any reluctance you might have about presenting yourself and your ideas in the most favorable light. It's high time for you to hone your sales pitch; to explain why your approach to life is so wise; to be a forceful spokesperson and role model for the values you hold dear.

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