Vault 21, a restaurant in Dunedin, New Zealand, serves sautéed locusts. For $5, patrons receive a plate of five. The menu refers to the dish not as "Oily Sizzling Grasshoppers," but rather as "Sky Prawns." Satisfied customers know exactly what they're eating, and some say the taste does indeed resemble prawns. I bring this to your attention, Leo, because it illustrates a talent you will have in abundance during 2017: re-branding. You'll know how to maximize the attractiveness and desirability of things by presenting them in the best possible light.

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