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Horoscopes by Rob Brezsny

Week of April 16th, 2015


(January 20- February 18)
Until the early 20th century, mayonnaise was considered a luxury food, a hand-made delicacy reserved for the rich. An entrepreneur named Richard Hellman changed that. He developed an efficient system to produce and distribute the condiment at a lower cost. He put together effective advertising campaigns. The increasing availability of refrigeration helped, too, making mayonnaise a more practical food. I foresee the possibility of a comparable evolution in your own sphere, Aquarius: the transformation of a specialty item into a mainstay, or the evolution of a rare pleasure into a regular occurrence.


You're got more strength and intelligence than you realize. For help in accessing those untapped inner resources, tune in to your EXPANDED AUDIO HOROSCOPE.


SACRED ADVERTISEMENT. The oracle below is excerpted from my book PRONOIA Is the Antidote for Paranoia: How the Whole World Is Conspiring to Shower You with Blessings.
If a cow is given a name by her owner, she generates more milk than a cow that's treated as an anonymous member of the herd. That's the conclusion of a study done by researchers at Newcastle University in the UK. "Placing more importance on knowing the individual animals and calling them by name," said Dr. Catherine Douglas, "can significantly increase milk production."

Building on that principle, I suggest that you give everything in your world names, including (but not limited to) houseplants, insects, cars, appliances, and trees. It will help you get more up-close and personal with all of creation, which is an effective way to cultivate pronoia.